Microsoft Surface Studio

Gorgeous new hardware from Microsoft. And such irony that Microsoft’s renaissance could very well come from targeting creative pros, an area that Apple has seemingly forgotten all about.

Microsoft’s biggest obstacles will be wether creative pro’s are ready to buy into a Microsoft computer and use Windows 10. While it’s true that Windows 10 is a massive improvement on previous Windows iterations, most creatives would still rather be on MacOS. Furthermore, currently rock solid industry favourites like the Cintiq 22 HD offer creative pros the option of setting up on their existing Mac or a PC, for under $2000.

Microsoft has a huge opportunity here. I really hope it works out for them. Somebody needs to look after the creative pros. And it doesn’t “seem” like Apple is interested anymore.

Let’s see what happens at tonight’s Mac event!