However, while TextExpander may lose me as a customer over this, the people who do become monthly subscribers are going to be more engaged, more devoted customers. Which is undoubtedly a good thing. Whether they get enough of these subscribers to sustain their business is the big variable. I wish them all the best.
I couldn’t agree more.
“Subscription pricing” makes a lot of sense for a lot of Apps. Unfortunately, I really don’t think it makes sense for most of TextExpander’s current customers. Especially not at that price point and feature set.
But what do I know. Such a business decision is surely (and hopefully) the product of a lot of number crunching. I sincerely wish Smile Software the best. They’ve always set the bar in terms of software development and customer support. That shouldn’t be forgotten.